Could There Be a Future Brand Refresh for Infiniti?
September 02 2023,
Infiniti is a well-known brand related to Nissan, delivering luxury SUVs, crossovers, and sedans. However, as of late, the brand's market position has been somewhat confusing. Recent models have less impacted the market, with the company having taken limited steps towards electrification and hybridization.
Entering the Luxury EV Space
The brand has embarked on new plans, recently announced in June, aiming to compete with popular electric vehicle brands, including Tesla. Infiniti plans to redesign its logo and dealership design and launch a new car to embody this change. The new dealership is said to be Japanese-inspired, which respects Nissan's Japanese origin.
Infiniti's Shrinkage
Over the past years, from 2018 to 2022, the brand has had its sales numbers drop by over 60%. There are various reasons for this, ranging from the limited selection of models, the Q50 and Q60 being older vehicles, and designs that date back to the 2010s. The brand's latest model, the QX55, lacks hybrid or electric options, limiting their lineup.
The New Concept Car
The new car was shown off to dealerships this June. However, no pictures of the concept vehicle have yet to be released. The new EV will take inspiration from the Q70, embodying many elements of its design and features. The new car is expected to be released in 2026.
